Processing of personal data

PRIVACY POLICY AND COOKIE POLICY ON THE WEBSITE OF BOROVKA EVENT S.R.O.

This privacy policy (hereinafter referred to as the "Policy") describes which personal data are collected or created (processed). This Policy describes the types of personal data we collect when you use our Website and Applications, as well as how your personal data are used, shared, and protected.  You will also find an explanation of the options available to you regarding your personal data and how you can contact us.

WHAT personal data we collect and WHEN

We always ask you for certain personal data in advance. These personal data include your:

• Contact details including name, email, and phone number
• Images, photos, and videos
• Personal settings (preferences) including your marketing and cookie settings

We collect additional personal data to enable certain features on our Website and in our Applications or services. 

• Social media information, including identity/login details and any information from your publicly posted contributions regarding our company or your communication with us

When interacting with our Website and Applications, data are automatically collected and shared with our company through the technology platforms providing the given experience.  For example, your internet browser or mobile device may share certain data with our company as part of how these devices communicate with the Website or Applications. Data include:

• Device identification numbers, network access
• Cookies, IP addresses, referrer headers, data identifying your internet browser and its version, as well as web beacons and tags

Tools to manage what we collect

When using our Applications, we also inform you that we collect and use data within standard permissions in app stores, mobile operating systems, and within the Application experience.  We also prompt you to grant consent whenever necessary.

In many cases, your web browser or mobile device platform will provide you with additional tools allowing you to control when your browser or device collects or shares specific categories of information.  For example, your mobile device or internet browser may offer tools allowing you to manage cookie usage or location sharing.  We encourage you to familiarize yourself with these tools available on your device.

WHY and HOW we use (process) your personal data

We use the personal data we collect about you in the following ways:

• To maintain our business operations and to continuously improve our business, products, and services
  We may use the data you provide us for our business purposes. For example, when you make a purchase, we may use this information for accounting, auditing, and other internal processing purposes. Or, for instance, we may use data on how you use our products and services to improve your user experience, as well as to diagnose technical or service delivery problems and to manage our Website and Applications.
• To protect our rights, property, or safety, or the rights, property, or safety of others
  We may also use data on how you use our Website and Applications to prevent or detect fraud, abuse, illegal use, and violations of our Terms of Use, as well as to comply with court orders, governmental authorities, or conditions set by applicable law.
• For general research and analysis purposes.
  We use data on how visitors use our Website, Applications, and Services to understand customer behavior or preferences.  For example, we may use information on how visitors search for and find products or services on this website to better understand the best way to organize and present products offered in our shop displays.

Our company may share your personal data:

• With affiliated companies of the company for the purposes described above.
• With third parties – service providers processing personal data on behalf of our company, for example, for processing payments and credit card operations, shipping and delivery, managing and servicing our data, distributing electronic messages, research and analysis, brand management, and product promotion, as well as for administering certain services and functionalities (features).
• With other parties to the extent necessary to: (i) comply with/fulfill requests from state authorities, court orders, or applicable law; (ii) prevent illegal use of our Website and Applications or violations of the Terms of Use of our Website and Applications and our policies; (iii) defend against claims raised by third parties; and (iv) assist in preventing fraud and investigating fraud (e.g., counterfeiting).

We may also transfer personal data we hold about you in the event of a sale of part or all of our business or business assets (including in the case of a reorganization, spin-off, dissolution, or liquidation). 

Your sharing

When you use certain social media functionalities (features) on our Website or in Applications, you may create a public profile that may include information such as your internet username, profile picture, and city of origin. 

Retention of your data:

We retain your personal data for as long as necessary to fulfill the purposes for which we collected the data, unless applicable law provides otherwise. 

Your rights regarding your personal data:

• You have the right to withdraw your consent regarding our use of your personal data.
• You also have the right to request: (i) access to your data, (ii) correction of your data if the data we hold are incorrect or inaccurate, or (iii) modification or deletion of your personal data.
• You also have the right to object to the processing of your personal data based on compelling legitimate grounds relating to your specific situation/position.
• In cases where we have received your consent to process your personal data, you have the right to withdraw this consent at any time.
• You also have the right to object to the processing of your personal data, including the option to refuse their use for direct marketing purposes.

When you use our Website, our company receives and records information from your browser, which may include personal data.  We use various methods to collect this information, such as cookies and pixel tags; this information may include your (i) IP address; (ii) unique cookie identifier, cookie information, and information regarding whether your device has the software required to access certain elements (features); (iii) unique device identifier and device type; (iv) domain, browser type, and language; (v) operating system type and settings; (vi) country and time zone; (vii) previously visited web pages; (viii) information about your actions on our Website, such as clicks, purchases, and selected preferences; and (ix) access times and referring URLs.

Third parties may also collect information through the Website using cookies, plug-ins, and third-party widgets.  These third parties collect data directly from your web browser, and their processing is subject to the third parties' own privacy policies. 

We use cookies and pixel tags to track how our customers use the Website and to understand our customers' preferences (such as country and language choices).  This allows us to provide services to our customers and improve their online experience.  We also use cookies and pixel tags to obtain aggregate data about site traffic and interactions, to identify trends, and to obtain statistics in order to further improve our Website. On our Website, we basically use three categories of cookies:

• Functional: These cookies are required for basic site functionality and are therefore always enabled; they include cookies that allow us to remember you while browsing our Website within a single visit or – if you wish – during every visit.  They help create shopping cart content, assist with the checkout process, and aid in security and compliance with legal requirements.
• Performance-enhancing: These cookies allow us to improve the functionality of our Website by tracking its usage.  In some cases, these cookies improve response speed to your requests and allow us to remember your choices for the given pages.  Refusing these cookies may result in inaccurate recommendations and slow down site performance.
• Social media and advertising: Social media cookies offer the ability to connect you to social networks and share content from our Website on them.  Advertising cookies (third-party cookies) collect information helping to better tailor advertising to your interests, both on and off our Website.  In some cases, these cookies involve processing your personal data.  Refusing these cookies may result in seeing advertising that is less relevant to you, an inability to effectively link with Facebook, Twitter, or other social network accounts, and/or preventing you from sharing content on social media.

You always have the option to change your preferences in the section entitled "Cookie Settings" located at the bottom of each of our Web pages.

Laws and our practices change over time.  If we decide to update our Policy, we will post the changes on our Website and in Applications.  However, if we materially change the way we process personal data, we will notify you in advance or, where required by law, request your consent prior to putting such changes into practice.  We strongly recommend that you read our Policy and check regularly for updates.